How MidTerm Fix – Care Packages for Students uses Ripl
Who: Rebecca Hastings | Owner | MidTerm Fix
How did Ripl help?
When the Ripl App was first introduced, Rebecca was one of the first to sign up for the free trial. It worked so well for her business that she’s been using it everyday since then. She doesn’t need the Ripl app to post a still image, but she always runs it through Ripl because her business logo is conveniently placed on every creation!
Key Benefits & Results
Facebook uses a relevance score metric which rates a given ad based on how relevant it is to the target audience on a scale from 1-10. The higher the relevance score, the lower the cost-per-click rate is, and the better the click-through-rate. In other words, the higher the relevance score, the better it is for your business.
Rebecca decided to run a test to see if Ripl was increasing the relevance score and lowering cost-per-click. To test this, she ran two of the same ads. The first was a carousel post (using non-Ripl photos) with a goal of generating web traffic. The second was a Video Ad with a business offer ($5.00 off).
Results: Carousel Ad Video AdRelevance Score = 3 Relevance Score = 7 Cost per click = $1.02 Cost per click = $0.59
Using the Ripl app to create videos has enabled Rebecca to increase engagement! Facebook reported that the video from Rebecca’s test, was better than 80% of the ads similar.
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