A new year brings fresh beginnings, renewed opportunities, and a chance to elevate your marketing efforts. Whether you're just stepping into the world of social media marketing for your small business or looking to refine your existing strategy, this calendar is here to guide you through January 2025 with inspiration and focus.
Our January social media content calendar highlights key dates, events, and hashtags to help you plan engaging content throughout the month. Use this as a foundation to build out your own calendar or simply as a creative spark when you're unsure of what to post.
January social media template collection
Wednesday, January 1, 2025: New Year’s Day
Welcome the new year with an optimistic and heartfelt post! Share your resolutions, thank your audience for their support, or encourage them to set goals for the year ahead.
New Year’s Day hashtag:
# HappyNewYear2025
New Year’s Day social media post templates:
Thursday, January 2, 2025: Science Fiction Day
Celebrate the imaginative world of science fiction! Share quotes from iconic sci-fi works, recommend books or movies, or pose futuristic questions to your followers.
Science Fiction Day hashtag:
# ScienceFictionDay
Science Fiction Day social media post templates:
Saturday, January 4, 2025: National Trivia Day
Engage your followers with industry-related or pop-culture trivia. Ask questions in your stories or post fun facts to spark conversation.
National Trivia Day hashtag:
# TriviaDay
National Trivia Day social media post templates:
Tuesday, January 7, 2025: Orthodox Christmas Day
Wish your followers who celebrate a warm and joyous Christmas. Share traditions or festive visuals to foster inclusivity.
Orthodox Christmas Day hashtag:
# OrthodoxChristmas
Orthodox Christmas Day social media post templates:
Friday, January 10, 2025: Houseplant Appreciation Day
Show off your love for greenery by sharing plant care tips, featuring your favorite houseplants, or encouraging followers to embrace their green thumbs.
Houseplant Appreciation Day hashtag:
# HouseplantDay
Houseplant Appreciation Day social media post templates:
Sunday, January 11, 2025: International Thank You Day
Take a moment to express gratitude to your audience, team, or collaborators. A simple thank-you can go a long way in building connections.
International Thank You Day hashtag:
# ThankYouDay
International Thank You Day social media post templates:
Monday, January 12, 2025: National Pizza Week
Celebrate one of the world’s favorite foods! Share fun facts about pizza, your favorite toppings, or engage your followers with polls about their pizza preferences.
National Pizza Week hashtag:
# PizzaWeek
National Pizza Week social media post templates:
Tuesday, January 13, 2025: National Sticker Day
Highlight the fun and creative use of stickers—whether digital or physical. Showcase branded stickers, or encourage followers to share their favorites.
National Sticker Day hashtag:
# StickerDay
National Sticker Day social media post templates:
Tuesday, January 13, 2025: National Clean Your Desk Day
Encourage your audience to tidy up and share tips for creating an organized workspace. A clean desk can inspire productivity and creativity!
National Clean Your Desk Day hashtag:
# CleanYourDesk2025
National Clean Your Desk Day social media post templates:
Wednesday, January 14, 2025: Orthodox New Year
Wish your audience a happy and prosperous new year as per the Orthodox calendar. Share festive visuals or insights into how this day is celebrated.
Orthodox New Year hashtag:
# OrthodoxNewYear
Orthodox New Year social media post templates:
Saturday, January 17, 2025: National Hot Buttered Rum Day
Warm up your followers’ feeds with cozy vibes! Share recipes or fun facts about this classic winter drink.
National Hot Buttered Rum Day hashtag:
# HotButteredRumDay
National Hot Buttered Rum Day social media post templates:
Sunday, January 18, 2025: Use Your Gift Card Day
Encourage your audience to redeem those gift cards from the holidays. Showcase special offers or highlight popular items they can use their cards for.
Use Your Gift Card Day hashtag:
# UseGiftcardDay
Use Your Gift Card Day social media post templates:
Monday, January 19, 2025: Get to Know Your Customers Day
Engage your audience with polls, Q&A sessions, or spotlight customer stories. Building rapport strengthens your brand connection.
Get to Know Your Customers Day hashtag:
# GetToKnowYourCustomers
Get to Know Your Customers Day social media post templates:
Wednesday, January 20, 2025: Martin Luther King Jr. Day (observed)
Honor Martin Luther King Jr.’s legacy by sharing his quotes or encouraging meaningful conversations about equality and justice.
Martin Luther King Jr. Day hashtag:
# MLKDay
Martin Luther King Jr. Day social media post templates:
Tuesday, January 20, 2025: World Religion Day
Celebrate diversity and promote interfaith understanding. Share content that reflects unity and inclusivity.
World Religion Day hashtag:
# WorldReligionDay
World Religion Day social media post templates:
Wednesday, January 21, 2025: National Hugging Day
Spread warmth and positivity with posts encouraging virtual or real-life hugs. Focus on kindness and emotional connection.
National Hugging Day hashtag:
# HuggingDay
National Hugging Day social media post templates:
Saturday, January 24, 2025: National Compliment Day
Brighten someone’s day! Encourage your followers to share compliments or highlight team accomplishments.
National Compliment Day hashtag:
# ComplimentDay
National Compliment Day social media post templates:
Sunday, January 25, 2025: Opposite Day
Have fun with your audience by posting creative opposites—unexpected captions or flipped visuals can spark engagement.
Opposite Day hashtag:
# OppositeDay
Opposite Day social media post templates:
Monday, January 26, 2025: Australia Day
Celebrate Australian culture by sharing trivia, visuals, or stories related to this beautiful country.
Australia Day hashtag:
# AustraliaDay
Australia Day social media post templates:
Tuesday, January 27, 2025: International Holocaust Remembrance Day
Honor the memory of the Holocaust victims with a thoughtful post reflecting on history and the importance of tolerance.
International Holocaust Remembrance Day hashtag:
# HolocaustRemembranceDay
International Holocaust Remembrance Day social media post templates:
Wednesday, January 28, 2025: Tu BiShvat
Celebrate the Jewish New Year for Trees with posts highlighting environmental awareness, sustainability, and nature appreciation.
Tu BiShvat hashtag:
# TuBiShvat
Tu BiShvat social media post templates:
Thursday, January 29, 2025: National Puzzle Day
Engage your followers with riddles, brainteasers, or interactive puzzles related to your niche.
National Puzzle Day hashtag:
# PuzzleDay
National Puzzle Day social media post templates:
Saturday, January 31, 2025: Inspire Your Heart with Art Day
Celebrate creativity and self-expression by sharing artwork, showcasing local artists, or hosting an art-related contest.
Inspire Your Heart with Art Day hashtag:
# InspireYourHeartWithArt
Inspire Your Heart with Art Day social media post templates:
Saturday, January 31, 2025: National Fun At Work Day
Bring some joy to your feed! Share workplace humor, behind-the-scenes content, or ideas to make work more enjoyable.
National Fun At Work Day hashtag:
# HaveFunAtWork
National Fun At Work Day social media post templates:
Has this social media content calendar left you feeling ready to plan content for your small business? Share the love with other business owners that might find this helpful in their social media marketing!
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