It's no secret that Facebook ads get your business in front of more customers. But how do you make sure you get the most for your money? When it comes to ad creation, ensuring that all parts of the ad—design, text, specs—are optimized to their fullest potential is important. We can help with that.
To ensure your ads are optimized, here is our size guide to help you create thumb-stopping ads.
Facebook ad image sizes
Design Recommendations
File Type: JPG or PNG
Ratio: 1.91:1 to 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary Text: 125 characters
Headline: 27 characters
Description: 27 characters
Technical Requirements
Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Source: Meta ads manager
Facebook ad video sizes
Design Recommendations
File Type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended
Text Recommendations
Primary Text: 125 characters
Headline: 27 characters
Description: 27 characters
Technical Requirements
Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels
Source: Meta ads manager
Facebook ad carousel sizes
Design Recommendations
Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 1:1
Resolution: At least 1080 x 1080 pixels
Text Recommendations
Primary Text: 125 characters
Headline: 32 characters
Description: 18 characters
Landing Page URL: Required
Technical Requirements
Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Source: Meta ads manager
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