As Halloween approaches, businesses have a unique opportunity to connect with their audience in creative ways. Using the Ripl app, businesses can easily create engaging posts and videos to boost customer acquisition and interaction. Whatever sphere you operate in, our Halloween-themed strategies can help you capture attention on Facebook and Instagram.
Beauty & Personal Care
1. Spooky Beauty Transformations
For salons, spas, or personal care brands, Halloween is the perfect time to showcase creative makeup and hair transformations. Use Ripl to create video tutorials or before-and-after posts showing eerie looks, like glam witches or vampire styles. Offer limited-time Halloween makeover packages and include a booking link in your bio or captions. This encourages customers to visit your business and share their transformations on social media.
Customer Acquisition Tip: Run a “best Halloween look” contest and ask followers to share photos of their costumes (featuring your services/products). Offer a free service for the best transformation.
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2. Creepy-Cool Product Displays
If you run a product-based beauty business, create posts that showcase Halloween-themed products—like Halloween nail art kits or spooky bath bombs. Use Ripl to create stop-motion videos or slideshow posts highlighting these items in a Halloween setting.
Customer Acquisition Tip: Encourage your audience to share photos of their Halloween-inspired product looks and don't forget to mention tagging your business in their posts. Reward participants with a chance to win a free product or discount.
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1. Frightfully Delicious Menus
Restaurants and catering businesses can capitalize on Halloween by offering themed dishes or special seasonal menus. Create spooky food visuals using Ripl's design features, showing off dishes like "witch’s brew soup" or "mummy-wrapped hot dogs." Share limited-time offers for Halloween-themed takeout or catering packages for Halloween parties.
Customer Acquisition Tip: Use Instagram stories to run polls or quizzes about what spooky items people want to see on your menu. Offer discounts to participants or showcase popular options to build engagement.
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2. Spooky Halloween Catering for Events
Catering services can attract more customers by promoting special Halloween event packages for parties or corporate events. Create dynamic slideshows using Ripl that feature your Halloween-themed menu, and post stories showing behind-the-scenes preparation of spooky food items.
Customer Acquisition Tip: Partner with event venues or party planners to cross-promote your services on social media. You can offer them a commission for every referral that leads to a booking.
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1. Halloween Curb Appeal
Showcase how homeowners can add a touch of Halloween fun while still keeping their homes appealing to potential buyers. Use Ripl to present tasteful, family-friendly Halloween decor ideas—like elegant pumpkin displays, fall wreaths, and lantern-lit pathways. Highlight how these decorations can enhance curb appeal without overwhelming the property's aesthetic, making it attractive to both trick-or-treaters and potential buyers.
Customer Acquisition Tip: Encourage followers to share their own Halloween curb decor using a specific hashtag. Offer a giveaway for the best setup, such as a fall-themed gift basket, to increase engagement. Include a call-to-action for booking showings or scheduling property consultations.
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2. Halloween-Themed Property Staging
Halloween is an ideal time for real estate agents to stage homes with subtle seasonal decorations. Use Ripl to create mood boards or video tours of Halloween-staged properties and share them on Instagram and Facebook. This will help show the versatility of the home while tapping into the festive spirit.
Customer Acquisition Tip: Use Instagram stories or polls in Facebook posts to ask followers how they would decorate the home for Halloween. Offering a small gift to those who book a tour during Halloween week can increase foot traffic.
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1. Frighteningly Fun Unboxings
Unboxing videos are a hit on social media, and Halloween provides the perfect opportunity for themed unboxing content. Create spooky unboxing videos with Ripl that showcase Halloween products or themed mystery boxes. Decorate the unboxing setup with Halloween props and encourage your customers to post their own unboxings with a branded hashtag.
Customer Acquisition Tip: Run a “Spooky Unboxing Contest” where followers post their unboxing experiences for a chance to win a Halloween gift basket. Encourage tagging your store in their posts, driving traffic to your page and creating organic engagement.
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2. Spooky Sales Countdown
For retail businesses, Halloween is a great time to create a sense of urgency with a spooky-themed countdown to special sales. Use Ripl to create countdown timers for Instagram Stories or engaging video posts that reveal “creepy” flash sales or Halloween-exclusive discounts. Showcase items that fit the Halloween theme, like costumes, decorations, or themed accessories.
Customer Acquisition Tip: Offer early access to your Halloween sale for customers who sign up for your newsletter or share your post. Use Instagram or Facebook posts to reach new audiences with your spooky offers.
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Education
1. Halloween-Themed Virtual Classes
Educational businesses like tutoring services, language classes, or online workshops can host special Halloween-themed sessions. Use Ripl to create event posts announcing themed workshops, like a “spooky story writing contest” for kids or a “haunted history” class. Share sneak peeks of the class content to get your audience excited.
Customer Acquisition Tip: Offer a free trial or discount for new sign-ups during your Halloween event. Create a referral program where existing customers can invite a friend for a spooky class.
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2. Monster Math Challenges
For educational services like tutoring or schools, Halloween is a great time to add some fun to learning. Use Ripl to create interactive posts featuring “Monster Math Challenges” or spooky-themed learning activities. Post short, engaging math problems or puzzles for kids to solve, encouraging parents and students to interact with the post. You could also offer downloadable worksheets themed around Halloween.
Customer Acquisition Tip: Offer a free math or reading assessment to participants who engage with your Halloween posts. Promote the event on your Facebook Page and in your Instagram Stories.
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Professional Services
1. Spooktacular Professional Tips
For businesses in professional services (e.g., accountants, marketing agencies, consultants), create a playful connection to Halloween by offering “scary” mistakes to avoid in your industry. For instance, an accountant can post about “spooky tax season nightmares” while offering helpful tips.
Customer Acquisition Tip: Pair these posts with a limited-time Halloween discount on your services for new clients. Use Instagram’s “link in bio” feature to direct followers to book a consultation.
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2. Trick or Treat Client Reviews
For professional services like law firms, consultants, or marketing agencies, create a playful post series that highlights positive customer testimonials under a “Trick or Treat” theme. Use Ripl to design visually appealing quote cards showcasing happy client experiences or testimonies as the “treats.” For the “tricks,” address common misconceptions or challenges clients face in your industry and provide solutions.
Customer Acquisition Tip: Encourage followers to leave reviews on your Facebook Page during Halloween week by offering an incentive like a free consultation or discount on services. Share the reviews in Instagram Stories or as posts to build trust and attract new clients.
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