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We were naked at the time, standing in the shower actually, when the idea for RIPL washed over us. Something in the water around here.
In that moment we imagined a neverending stream of content that would come to us magically from people we knew. They wouldn't have to do anything and neither would we, except to open the taps and let it flow. Since we're all jabbering about our favorite music and videos all the time, why shouldn't we be sharing them with one another automatically? No more hunting around from web page to web page, trying to figure out what's new and searching for things to forward along. That's like taking a bucket down to the lake to get your drinking water. If you like indoor plumbing, you'll love RIPL!
It gets better.
RIPL's 23rd-century filtration systems remove unpleasant odors and infectious agents from your content stream, delivering nothing but pure, fresh music and video with the taste you like. Face it, some of your best friends are clueless about music. It doesn't take long for RIPL to learn that and filter them out--or their music anyway. The same goes for movies and videos and blogs and photographs and even the ads. If you respond to something, you get more like it. If you don't, you get less. The more you use RIPL, the better it works. It starts reading your mind.
And whatever you like goes to your friends. If they like it, it goes to their friends ... and to their friends after that. That's the RIPL EffectSM. You might attract a following just by being yourself!
We could go on. How you can talk to your friend on the spot about that video without switching to some other application. How the coolest recording artists we know are using RIPL to connect with their fans. How you can put a RIPL showerhead right on your MySpace page to show off the people and content that make up your world. And it's all free and legal.
As in life, it doesn't work too well if you have no friends. No, RIPL isn't trying to be the next whizzy social network. We're just linking the networks you already have. But once your friends have RIPL accounts they will seem slightly smarter, more interesting, and possibly better-looking.
It's time to dive in. Get your account, bring in your favorite content, find a few people to follow, play some music, just be yourself and start making waves! We can't wait to see what you do.
The RIPL team
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principals
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Bill Messing
Founder & CEO
Bill Messing served over 9 years at Microsoft, where he developed advertising and promotional systems and services at MSN. In that role he created and optimized the inventories that helped make MSN a network. Previously he developed programming and interface concepts for the company's interactive TV platform. He has a production background in movies, TV advertising and book publishing in the US and China. He left Microsoft in 2003 for Classmates Online, where he restructured and redesigned the site as VP of Production & Programming and developed product strategy contributing to the sale of the company to United Online (NASDAQ:UNTD) in 2004 for $140 million. He is a graduate of Dartmouth College.
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John Green
Technosaurus Rex
John started his career as a Web developer in southern California specializing in high-traffic entertainment properties, helping deliver over 100 Web sites by the end of 1996. Upon joining the NetShow group at Microsoft he became widely recognized as a domain expert on streaming media, presenting at industry events and helping to write the book Inside Windows Media. While managing solutions marketing for Windows Media, he worked on major launches including the Windows 98SE PlayPack, the Windows XP Autodemo CD , and the $8.3MM Do Amazing Things DVD-ROM campaign. Later he helped develop the highly regarded HD-DVD interactivity format for PC's, exposing him to next-generation technologies still in incubation. After just a few meetings with RIPL, John understood its potential and left Microsoft to become a Riplicant.
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John H. Bauer
Director
A Hoosier, John Bauer served as managing partner of the Northwest Region for the international accounting firm Coopers & Lybrand (now PricewaterhouseCoopers) from 1979 until 1994. He then joined Nintendo of America as executive vice president overseeing finance, credit, legal, licensing, systems, technology, and networking. He currently serves as a consultant to Nintendo and as a representative to the ownership group of the Seattle Mariners baseball team. In addition to several other board appointments, Mr. Bauer serves as an executive advisor to The DigiPen Institute of Technology, a privately owned and accredited school for computer science, simulation and game development.
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Peter S. Macdonald
Director
Peter Macdonald joined Bison Capital in 2009. He was a co-founder and partner of Windward Capital Partners, LP from 1994 until 2006 and a Managing Director of BlackRock Kelso Capital Management from 2006 to 2009. Prior to co-founding Windward, Mr. Macdonald was a member of the Mergers & Acquisitions Group of CS First Boston. Macdonald currently serves on the board of Spokane Holdings and was previously a member of the board of numerous Windward portfolio companies including Mobile Storage Group, Inc., Monitronics International, Inc., Hollister-Stier Holdings, LLC, HCC Industries, Inc., Financial Pacific Company, Palace Entertainment, Inc., Charter Brokerage Services, LLC and Tycom Corporation. Mr. Macdonald received an MBA from The Wharton Graduate School of Business and a B.S. from the University of Southern California.
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